Research. Validate. Execute.
MarketSonar has two modes that work together: Discover turns market noise into validated opportunities. Execute turns opportunities into action.
Discover Mode
Research & Validation
Capture what you're seeing in the market, organize it into problem spaces, and validate ideas with a structured process.
Observations
Capture raw market signals with quick entry. Reddit threads, competitor moves, user complaints, conversation snippets. Log them as you find them.
Avatars & Value Chain
Define who has the problem. Map their Dream Outcomes, Problems, Solutions, and Fulfillment Methods into a structured value chain.
Offer Flows
Build visual offer sequences. Lead source flows into offers connected by 'also' or 'instead' relationships. Drag to reorder.
Validation Gates
Four-stage process with evidence-based scorecards. Problem Check, Signal Check, Demand Test, Usage Test. Know exactly where each idea stands.
Execute Mode
Strategy & Action
Once you've validated an opportunity, MarketSonar helps you execute with focus and consistency.
Initiatives
Strategic fronts that organize your work. Each initiative groups related tasks, content, and outreach into a focused effort.
Content Pipeline
Idea to outlined to drafted to published to cross-posted. Track every piece of content across platforms without losing anything.
Outreach Tracking
DMs, comments, proposals — all tracked with conversion rates. See what's working and double down on the right channels.
"What's Next" Engine
Wake up and know exactly what to work on today. Ranked by urgency, initiative balance, and cross-initiative impact.
Discover and Execute aren't separate — they feed each other
This is the core of MarketSonar. Outreach responses become new observations. Experiment results update your validation scorecards. Content generates signals. Everything cycles.